Prime Time in Kanata is an initiative of the Glen Cairn United Church. Building on the church's ongoing success of its outreach program, The Oasis in Kanata, a place for caregivers of people with mental illness, the congregation decided to expand their outreach focus to include seniors. After extensive research, which included focus groups with seniors, it was determined that the issue was not a lack of information or service agencies available to seniors, but rather identifying the individual’s real need(s), finding the right information, and having someone provide guidance through the process. We also heard that person-to-person communication was the most effective way to identify needs and establish trust. Taking all this into consideration, it was decided to develop a program of life coaches for seniors.